Expertise in key areas
To offer the best to our clients, we are always at the cutting edge in the key areas of market research. We place great importance on listening the latest trends. We perform them in favor of our clients.
Measure the complexities of the human senses and interpret the reactions of the consumers
Client understanding is the key to improve existing products and developing new ones
Understanding every touchpoint and interaction a customer has with a company, a brand.
Uncover key and useful insights to be able to deliver a great user experience
Under the influence of the digital revolution, we developed new ways to investigate.
Omnichannel / Retail
Understanding the changing nature of demand and the power of the connected consumer
Creating a long-range plan for the development of the brand and the company
Identifying solutions that are not apparent with the initial level of understanding
Innovating by understanding customer needs and getting closer to the client
Thanks to our knowledge of Brazil, we can advise and guide you according to your needs
Use of the latest advances in data science for market research purposes
The experience to work on professional targets and speliazed sectors.
Sensory evaluation is a scientific discipline used to evoke, measure, analyse, and interpret reactions to those characteristics of foods and materials as they are perceived by the senses of sight, smell, taste, touch, and hearing. It’s a key method to discover opportunities for strategic positioning and growth potential. It’s a fundamental approach to optimize products identifying strengths and weaknesses of products and concepts.
Client understanding is the key to success in any industry. We observe and analyse the consumer behaviour. We identify the desires, the needs and the preferences of the consumers. Every consumer has a different thought process and attitude towards buying a particular product or service. We measure and subject them to analysis. By looking into consumer psychology and the forces behind customer buying behaviour, it’s possible to improve existing products and develop new ones.
Customer experience / CX
We observe the entire path of the consumer and the whole range of their experience with a product or service, in order to diagnose the key factors in their purchasing choice. It includes every touchpoint a customer ever has with the company. All these touchpoints are important. Consumer experience is like a mark that a company leaves on its customers. The experience throughout the customer journey results in how the customer sees the brand.
User experience / UX
User research allows to uncover important and useful insights about the user and their needs, emotions, feelings, struggles…in order to be able to deliver a great user experience.
User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.
Under the influence of the digital revolution, a new consumer is appearing. Digital researches have become a priority approach in our business. Online communities, for example, allow to build a relation over time and to take advantage of a longer duration to further investigate certain aspects, such as collecting information before and after the use of a product. With their anchorage into daily routines, those communities fit with consumers’ pace of life. There is a very efficient way to identify relevant consumers’ insights.
Retail / Multi-channel / Omni-channel
Omni-channel refers to retailers with both a physical and digital presence.It is a modern approach to commerce that focuses on designing a cohesive user experience for customers at every touchpoint. This differs from traditional marketing, where individual channels were optimized without necessarily taking the whole experience into mind.
Strategic Planning / Brand strategy
The process of strategic planning is very broad. Market Research ensures to have a full evaluation of all factors which influence marketing strategies. It means the need to bring consumer relevance into brand strategy. It deals with identifying trends, conducting a SWOT analysis, defining the mission, the vision and the corporate business goals of the company.
Design Thinking starts with a precise objective to solve a problem for the customer. Designers develop numerous iterations of solutions, ideas and prototypes to tackle intricate problems in a manner that provides value benefits the end user. It is a discipline that uses designer techniques and sensibility to match consumer needs with new technologies.
INNOVATION : IDEATION, DISRUPTION AND TRANSFORMATION
The aim of any product is to meet the needs of the customer. The greater the link between the two, the better the chances of a successful and long product life. Innovation marketing includes a very wide range of tasks, specifically activities that are related to customer and market orientation. In the front-end of the innovation process, innovation marketing contributes to the identification of future and new market opportunities and research into customer needs:
We provide you with our knowledge of the Brazilian market and market research to assist you in defining your methodologies. Depending on your needs, we are able to indicate the additional services that may be useful: business development services, customs experts, business lawyers, etc.
ADVANCED ANALYSIS / BIG DATA / DATA-DRIVEN / SMART DATA / IA
Data science uses methods and tools to focus on projecting future trends, events, and behaviors. This gives organizations the ability to perform advanced statistical models such as « what if » calculations, as well as future-proof various aspects of their operations. Advanced analytics also include newer technologies such as machine learning and artificial intelligence, semantic analysis, visualizations, and even neural networks.
BUSINESS TO BUSINESS STUDIES
B2B Market is fundamentally different from the B2C Market. It is governed by other rules and requires a more complex decision making process. The B2B market is large and surpasses the size of the consumer market. The business-to-business market differs in significant ways from business-to-consumer research. Products are traded differently, and there are many dissimilarities between B2B and B2C markets. B2B Market Research, therefore, requires a unique approach.
We perform our studies, in both B2B and B2C. We have experience and skills in many areas within different areas of activity:
- Pharmaceutical / Medical / Cosmetics / Hygiene
- Fashion /Clothes
- Agriculture / Food / Beverages
- IT / telecommunications /electronics
- Retail trade /restaurants
- Insurance / Financial Services
- Travel / Leisure / Medias /Entertainment
- Energy / Oil /Gas / Chemistry