FULL RANGE OF RESEARCHES

Usage and Attitude – U&A

A usage and attitude (U&A) study involves research which aims to understand a market and identify growth opportunities by answering questions on whom to target, with what and how. This fundamental type of study is useful for identifying the linkages among usages behaviours and opinions. U&A »s typically are done in a very customized way depending on the business objectives. 

MARKET SIZING / MARKET SEGMENTATION / TYPOLOGIES

Market sizing is traditionally defined as estimating the number of buyers of a particular product, or users of a service. Market size can be viewed in terms of Total Available Market – TAM -, Served Available Market – SAM – and share of Market – SOM -. Once the data has been collected, it’s possible to star structuring data by group or theme. Typology is the strategy for data analysis in group findings into distinct categories. All of the rooms we use are equipped with video streaming, allowing us to monitor and interact with our teams from anywhere.

CUSTOMER DECISION PROCESS

The Consumer or Buyer Decision-Making Process is the method used to identify and track the decision-making process of customers throughout their journey to buy. Its objective is to identify all the touchpoints and key buying factors resulting from the increase of product choices and digital channels. The companies have to adopt new ways of measuring consumer attitudes, brand performance, and the effectiveness of marketing investments across the whole process.

CUSTOMER PROFILING

The main objective is to obtain detailed information about a target market in order to identify its consumers. Consumer profiling enables companies to know their market and make decisions based on the perspective of the typical consumer. As a result, they can offer products and services that meet the needs and expectations of their target market more effectively, thus increasing their chances of success.

USER EXPERIENCE / UX

User research focuses on understanding user behaviours, needs, and motivations through observation techniques, task analysis, and other feedback methodologies. In fact, user research is often the first step of a UX design process. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability, and function.

Brand image

Brand image represents the emotional aspects that identify the brand of a company or its products, and has a powerful impact on consumer buying behavior. It’s an aggregate of beliefs, ideas, and impressions that a customer holds regarding the brand. A brand can be perceived differently by different customers. The main objective of Brand image research is to achieve competitive advantage through insight-based ideas and recommendations on products, services, or customer service strategies. This kind of research drives smarter decisions around target markets, pricing, positioning, distribution, partnerships, and so on.

Brand strategy

Brand strategy is a long-term plan for the development of a successful brand. The brand strategy affects all aspects of the company, and it is directly connected to consumer needs, emotions, and competitive environments. It allows our clients to define the right message to inspire confidence and loyalty in their customers.

BRAND AWARENESS AND PERCEPTION ASSESSMENTS

The purpose of brand awareness and perception assessments is to track changes in awareness and perceptions of an organization’s brand, often in relation to competing brands. These assessments take place over an extended period of time to inform business strategy and marketing tactics.

BRAND IDENTITY

Brand identity is the visible elements of a brand, including color, design, and a brand’s logo. It’s the manner in which a company presents itself to the public and distinguishes the business in the mind of consumers. The goal of brand identity design is to tell the company’s history in a way that creates loyalty, awareness, and excitement. 

BRAND CONTENT

Branded Content is a new marketing communication concept. This is content that does not involve traditional advertising. It may include articles, videos, podcasts, and even live content that brings relevant value to the consumer. The key is catching the attention of today’s consumers and drive real engagement through content. Branded content can both entertain people and teach them something that results in better brand engagements than standard pre-roll content.

SENSORY EVALUATION / ORGANOLEPTIC AND SNIFF TEST

Organoleptic properties are the aspects of food, water, or other substances that we experience via the five senses – including taste, sight, smell, touch, and hearing. The aim of the sensory testing is to describe the product. It’s frequently used to measure consumers’ reactions to consumable products like foods and cosmetics. It can also be used to gauge their reactions to anything in the retail realm, including retail environments and experiences. When planning a new retail concept, a company might use sensory analysis to see how shoppers react to the intensity and hue of the lighting in the new store concept.

PRODUCT TESTING / CONCEPT TESTING

Product testing is the process of measuring a product’s performance, quality, and safety. It gives the target audience a range of options, then asks them to provide feedback on each one. Concept testing makes it possible to evaluate the appeal of a proposition or product and to which degree they fit the target market’s needs and tastes. That is a good way to optimize and improve innovation.

PRODUCT DESIGN / NEW PRODUCT DEVELOPMENT

New product development – NPD – is the process of bringing a new product to the marketplace. Innovative businesses thrive by understanding what their market wants, making smart products improvements, and developing new products that meet and exceed their customers’ expectations. 

TREND HUNTING / TREND SPOTTING / COOL HUNTING

It is a way to foresee trends and identify current market trends. Cool hunting is one of the most recent advances in trend analysis, and the main goal is to identify new products and services becoming popular. Trend spotters search for changes in mood and mindset that may have long-term effects on consumers’ behavior and society.

Advertising Research

The research is conducted to improve the efficiency of an advertisement. The research might focus on a particular advertisement or be conducted in general to measure the impact of advertising on consumers’ behavior. The aim of advertising research is to better understand customers and their motivations, which enables the design of better ads that demonstrate why our clients’ products meet their needs.

Pre-Test / Post Test

Turning an idea into reality involves risks. The pre-test phase of advertising research helps with that. The pre-test phase includes a detailed study of the brand and target audience. In that phase, we can see whether the idea will be accepted or rejected, and it also helps the agency to optimize the campaign. Then, a post-study is made in order to measure the outcome of the campaign and the ad’s success. That helps to monitor the performance of the brand.

SHOPPING BEHAVIOUR

It is an in-depth study of the influences and factors of the retail environment that shape consumers’ perceptions and buying behaviors. It allows creating a complete view of the path to purchase, understanding shoppers’ pre-store influences, trip missions, planning process, impulses, triggers, switching behavior; and, final conversion to purchase.

DISTRIBUTION CHANNEL RESEARCH / OMNICHANNEL

The increase in the variety of channel formats and the progression from single to multi, then to omnichannel, has made shopping and buying more convenient for consumers.  The first step in managing Multi- and Omni-channel distribution is to find the specific metrics to ensure a reliable analysis of the relationship between distribution and marketing objectives. Then, we analyze the consumer’s journey to purchase online and offline in order to understand the processes that precede transactions.

Public Opinion Survey

It’s a way to measure the opinions of a large population and outstands in various disciplines, including communication, political science, psychology, public policy, and sociology. Often, a specific time frame is particularly important for a study. Public opinion surveys are also used to examine people’s attitudes and perceptions towards a brand.

B2B MARKET ANALYSIS

B2B market analysis provide insights on customers, competitors, opportunities, and risks in a given sector. It supports broader strategic decisions such as entering a market or making investments. It looks at market size, growth rate, trends, competitors, profitability…Market research takes a closer look at target markets and customers.

EMPLOYEE SATISFACTION RESEARCH

Employee satisfaction survey allows us to listen to the workforce and understand how they feel about their company’s leadership, work environment, training, and co-workers. The employee satisfaction survey is an effective tool to measure and maintain a positive culture in the organization. The satisfaction of employees is crucial to the efficiency of an organization, so it ought to know whether they are happy at work or not. Well-conducted surveys play a major role in the development of business overall.