| I
- ABOUT US |
| BRASIL
RESEARCH is a "FULL-SERVICE" market research company.
Our vocation
is to offer the most appropriate solutions for studies and
field services in Brazil, focusing our attention on the
specific needs of our clients.
Our commitment is to propose competitive and attractive
services. We place at your disposal a broad range
of traditional and innovative means and methods. We can
also customize the methodology in order to effectively meet
the objectives of the study, identify answers and valuable
"Insights". We Fuel Insights.
Founded
by Michel Videira, expert with over 25 years of experience
and recognized specialist of Brazil, BRASIL RESEARCH
will be honoured to meet your expectations in terms of market
research and to assist you throughout your development in
Brazil.
“Quality
is not an act, is a habit" – Aristotle (384 –
322 BC)
Michel
Videira - President at Brasil Research
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| II
- BRASIL RESEARCH TEAM |
All
members of the BRASIL RESEARCH team are experienced professionals
recognized by their passion for market research.
Our
moderators, project managers, translators and statisticians,
all have in common a smile and fun to complete their study
projects.
The trust and confidence
of our clients are our priorities. That's why we ensure
continuous feedback during all the fieldwork.La relation
et la confiance de nos clients sont au coeur de nos priorités.
C’est pour cela que les échanges avec le
client sont constants tout au long du terrain.
In addition to complying
with internationals standards Esomar, BRASIL RESEARCH
applies specific protocols and strict Quality control.
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| III
- NATIONAL REPRESENTATION |
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Our teams are based mainly
in Paris and São Paulo. We are structured
to carry out research in the major cities of Brazil:
• São Paulo
• Rio de Janeiro
• Belém
• Belo Horizonte
• Brasilia
• Campinas
• Curitiba
• Fortaleza
• Goiania
• Manaus
• Natal
• Porto Alegre
• Recife
• Salvador
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| IV
- QUALITATIVE STUDIES |
BRASIL
RESEARCH proposes study solutions adjusted to the specifications
of each issue :
- Focus Groups Discussion / Mini-groups
- Individual and in-depth interviews / Ethnographic interviews
- Expert interviews
These studies could be conducted
:
- In viewing facilities
- At Home
- At a store or Point Of Sale
- Via telephone
- Online
- At the office of the interviewees
Example
of facility for qualitative research
Here are some examples of
qualitative studies we carry out:
- Attitude, awareness, Usage & Behaviour / Prospective
and creative studies
- Concept Use Test / Blind Use Test / Sniff test / Home
Use Test
- Brand equity / Image studies
- Customer satisfaction studies / Advertising Test / Packaging
Test
- Mix optimization surveys / Language interpretation Evaluation
- Website evaluation
- Shopper insights
- Interviews with experts : GPs, specialists, BtoB…
Illustrations
of In-Home Interviews and product placement
Our study reports are accurate
and drawn up from the full transcripts of respondents. The
analysis are intended to be directly actionable..
The reports are illustrated
with photos, videos and have strategic recommendations in
a clear and operational form.
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| V
- QUANTITATIVE STUDIES |
Regarding quantitative studies,
BRASIL RESEARCH proposes a large field of experiences ranging
from the simplest methods to those more complex and innovative.
Usually, quantitative studies
are performed in the following manner:
- In viewing facilities / At home
- In the street / At the point of sale
- In a reconstructed store-display
The information gathering
can be performed in:
- PAPI / CAPI / CATI / CAWI / Mystery shopping / Online...
Other examples of quantitative studies that we conduct:
- Attitude, awareness, Usage & Behaviour / Purchasing
behaviour survey
- Concept Use Test / Blind Use Test /
- Sniff test / Home Use Test
- Product Concept Test / Positioning Survey / Price Acceptance
Survey
- Customer satisfaction Survey / Communication pre-test
and post-test
- Notoriety evaluation, Image assessment
- Shopper Study / Product Facing Test / Customer Satisfaction
Barometer
Illustrations
of quantitatives studies
The study reports present
the results in a comprehensive and attractive form (graphics,
visual cards, pictures, video extracts...). Transcripts
of the open questions are subject to a thorough and specific
analysis.
The results are studied
in depth and are subject to additional data processing such
as:
- Factorial Correspondence Analysis
- Studies of typologies, segmentations
- Monitoring panels
We also conduct innovative
techniques, such as:
- Eye Tracking,
- Video Analysis In Situ
- Kano Techniques...
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| VI
- REFERENCES ET REMERCIEMENTS |
| The
satisfaction of our clients is our greatest pride : |
|
"Dear
Michel, Thank you for organizing this beautiful research.
I thank you for your kindness, availability and quality
of recruitment and moderation. The report was wonderful".
Nicolas R. - Brain Value |
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"L'Oréal
has congratulated us for the quality of recruitment. Bravo
!"
Francesca R. - ABC+ |
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"Thank
you for the effort and this comprehensive and exhaustive report.
Thank you for the quality of recruitment, translations and
speed to meet deadlines (+ your various inputs and cultural
insights). Thank you, Maria, for the high quality of moderation
(and photos :-)). It was a great job! Bravo! I hope we can
work soon in another study in Brazil."
Aurélie P.– Sky Consulting |
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"I
am infinitely grateful for your professionalism and responsiveness
in this project".
Coralie J. - LLH |
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"Thanks for everything and the report, everything was
very clear. The situation in Brazil is much less critical
than in France, and your report has enabled us to see everything
in subtle distinction".
Julien D. - Happy Thinking People |
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"It
was a great pleasure to work with you and Maria"
Marie-Estelle D. – Milgrom Market Research |
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"Everything
is clear, thank you very much"
Véronique R. - Yara |
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"First of all, thank you very much for this wonderful
fieldwork in São Paulo : everything was very well
organized and moderated. I'm sure that we'll have a lot
of interesting inputs from Brazil. I also thank Denise and
your recruitment team, they have ensured the presence and
the punctuality of all the participants. I returned from
leave this morning ans could read the report attentively
: thank you very much for this very clear and very complete
rendering !"
Julie D. -
Repères |
We perform
our studies, in both BtoB and BtoC. We have experience and
skills in many areas within different areas of activity:
- Pharmaceutical / Medical / Cosmetics / Hygiene
- Fashion /Clothes
- Agriculture / Food / Beverages
- IT / telecommunications /electronics
- Retail trade /restaurants
- Insurance / Financial Services
- Travel / Leisure / Medias /Entertainment
- Energy / Oil /Gas / Chemistry
- Automotive
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| VII
- CONTACT |
| Prenez
contact avec nous pour vos études au Brésil
: |
| 
MICHEL
VIDEIRA
PRESIDENT |
BRASIL RESEARCH
Postal address
14, rue de la Fontaine de l'Orme
91240 Saint Michel sur Orge - France
Tel.
: + 33 1 72 69 15 20
E-mail
: contato@brasilresearch.com
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BRASIL
RESEARCH – Your research passport
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